BFC to promote pre collections in June
The British Fashion Council is promoting pre collections this year, with a number of new initiatives. The council aims to drive interest from visitors to the "London Collections: Men" on June 12-15 by supporting pre collection activity from the 15-17 June.
A brand new showroom, The Hoxton Collective, will open in The apartment at The Hoxton, Holborn on June 15-16. It will showcase collections form ready-to-wear designers including Alexander Lewis, Huishan Zhang, Marques’Almeida, Phoebe English and Zoë Jordan.
On the 16th-17th of June, designers including Peter Pilotto, Roland Mouret and Jonathan Saunders will host showrooms, presentations and salon shows to help make it easier for buyers to do business in London.
Caroline Rush, Chief Executive British Fashion Council said: “The designer fashion sector has responded to the demand for collections that fall outside the traditional spring/summer and autumn/winter period with collections that in some cases now account for up to 70% of sales for some fashion brands. It’s important that we celebrate the designers that are selling pre collections in London and make it a date in the diary for press and buyers from all over the world.”
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