Aug 24, 2018
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Bluebella secures more stockists in the US

Aug 24, 2018

British lingerie brand Bluebella has agreed new distribution deals with US retailers Revolve, Shopbob and Bloomingdale’s as it continues on its path to take the US by storm.


The brand has been trying to break into the US market since raising £1 million in crowdfunding in 2016. Last year, it appointed east and west coast agents to find new stockists and has had PR success with celebrities such as Hollywood star Maggie Gyllenhaal and Nicki Minaj wearing its lingerie.

“We are delighted to be working with retailers such as Revolve, Shopbop and Bloomingdale’s and this shows how well Bluebella is connecting with American shoppers,” said founder and CEO Emily Bendell.

“We have seen strong growth of the ‘underwear as outerwear’ trend in the States of which Bluebella has always been at the forefront.  We have enjoyed fast growth of our Instagram audience in the US and have seen key influencers styling Bluebella at festivals such as Coachella which has really helped our profile in the US.  We are delighted retailers have responded to our growing profile.

“Having the extra investment from crowd-funding has really helped us to push forwards globally and significantly increase market share in new territories.”

Founded in 2005, the fashion-led lingerie brand has also recently launched its first swimwear brand, and partnered up with 2017 Love Island winner Amber Davies.

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