Nov 29, 2015
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Boxfresh creates German subsidiary

Nov 29, 2015

Boxfresh is developing its activity in Germany. The British brand, which focuses on its shoewear lines, is introducing its first international subsidiary this 1 December to directly manage the Germany/Austria/Switzerland zone.

A 2015 model - Boxfresh

The Pentland group, owner of the brand, has found an agreement with Brand Connection, its distributor on these markets since 2008. It is putting together a new integrated commercial team to develop a market that already includes 450 doors in 2015.

To attract new accounts, Boxfresh is setting up a showroom in Dusseldorf and another one in Bad Reichenhall, the latter just a few kilometres from the Austrian city of Salzburg.

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