Apr 8, 2013
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BPI to exclusively distribute Burberry beauty and fragrance in certain markets

Apr 8, 2013

(photo: Burberry)

Beauté Prestige International (BPI) has become the sole distributor of Burberry beauty and fragrance in the United States, France and Spain. It also handles a large majority of distribution in Europe and the Asia-Pacific region.

In July, Burberry announced it had decided to take control of fragrance and beauty rather than continuing a licensing agreement with Inter Parfums SA, with whom they had worked since 1993.

BPI – who started the distribution arm of its business in 2009 – will also work with Burberry to handle press relations for the products in the specific markets.

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