Brera Orologi premieres on German market
Watchmaker Brera Orologi has chosen Düsseldorf as its first port of call on the German market, with a booth at the Supreme international trade fair from 23rd to 26th July in the North Rhine-Westphalia regional capital. It is an event for fashion journalists and buyers looking for new brands, luxury labels and emerging international trends.
Brera Orologi (featuring Italian design and Swiss movement technology) generates 50% of its revenue in the USA. It is the only watch brand available in all of the country's five major department stores: Neiman Marcus, Barneys New York, Saks 5th Avenue, Bloomingdale’s and Nordstrom. The rest of the revenue comes from Central-South America, Japan and the Caribbean.
Brera Orologi is present in Milan, with a mono-brand store inside the prestigious Brian & Barry Building in Piazza San Babila, and in the UK through an official distributor.
The leading e-commerce market for Brera Orologi is, again, the USA. Japan and Europe, however, especially France, Germany and Scandinavia, are recording constant increases in e-sales, proof of a strong interest in Brera timepieces.
Inevitably, the expansion strategy designed by Brera's founders, the brothers Andrea and Maurizio Pasi, has led to the Düsseldorf international fair, as the starting point for a distribution drive in the DACH area (Germany, Austria and Switzerland) and Poland.
The Brera Orologi product range features several collections: the 'Supersportivo', 'Supersportivo Square', 'Gran Turismo', 'Eterno' (chronographs and dual time watches), 'Dinamico' and the 'Prodiver', on which Brera is relying very strongly.
"The key success factors ensuring Brera Orologi's international success, also the key to expansion on the European market, are its sophisticated design, high-quality technology components, extreme care for details and accessible prices," stated Andrea Pasi.
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