Nov 25, 2011
Download the article
Click here to print
Text size
aA+ aA-

Brigitte Bardot ready-to-wear line to launch in January

Nov 25, 2011

FashionMag.com announced it last July, Brigitte Bardot is now a ready-to-wear. The legendary actress, now 77, signed a licensing agreement a year ago with the company Ternay and some other investors allowing for the first time the use of her name and likeness for a fashion label.

Brigitte Bardot
Some pieces from the Brigitte Bardot collection

The label was unveiled at the last edition of Who's Next, and is available in some 200 styles inspired by the world of the actress: gingham dresses, retro-chic swimwear, crochet dresses, shorts, everything is there.... The pieces’ prices range from 100 to 400 euros. "For this first collection we have designed for "summer" in three areas: the beach, evenings and gingham. All inspired by the iconography and style of Brigitte Bardot, which validates each style," said the director of the Sarah Ohana collection, also founder of the brand Sarah Wayne.

This is a collection - designed by a studio of some fifteen persons - that respects every detail of the DNA and style of the actress who has become an icon, and will be available in stores as of January. "In three months we recorded pre-orders in 500 outlets worldwide, including the Printemps in Paris." And with the name Brigitte Bardot the brand capitalizes on international distribution, with great prospects in Asia, but no less selective.

Moreover, a capsule collection designed by big names in fashion is in the works, a portion of the profits of which will be donated to the Brigitte Bardot Foundation.

Copyright © 2022 FashionNetwork.com All rights reserved.