Feb 3, 2015
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British Fashion Council reveals Fashion Film sponsorship designers

Feb 3, 2015

Gareth Pugh, Henry Holland and Jean-Pierre Braganza are the lucky receivers of next season's Fashion Film sponsorship, the British Fashion Council revealed today.

For the first time ever, the films will be screened to the public, inside the official Fashion Week catwalk tent at London Fashion Week. The Fashion Film initiative is sponsored by young British fashion brand River Island and every season, River Island also teams up with a designer to produce a capsule collection, as part of its Design Forum initiative.

Photo: British Fashion Council

For AW15, River Island worked with Jean-Pierre Braganza, who, in collaboration with Google Cardboard, has created a film using Google Cardboard. The audience can see it through a virtual reality headset downloaded onto a smartphone.

Peter Fitzgerald, UK Sales Director at Google and President of the BFC Digital Pillar, said: ‘We're delighted to see River Island using Google Cardboard to create such an innovative, immersive and interactive piece of film, turning their customers' smartphones into a virtual reality experience. It's a great example of how fashion and tech continue to drive and inspire each other.’ 

Previous recipients of the Fashion Film fund receivers include Christopher Raeburn, Eudon Choi, Jonathan Saunders, Mary Katrantzou, Nicholas Kirkwood and Sibling.

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