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Published
Nov 17, 2014
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Bugatti opens its first lifestyle boutique in London

Published
Nov 17, 2014

The automaker has opened its first lifestyle boutique on Brompton Road in London's exclusive Knightsbridge district.

The brand presented its first lifestyle collection last year in Milan, leading it to pursue its interest in luxury.

"Of course, luxurious and exclusive sports cars will remain our core business, but we intend to transfer the brand’s huge appeal into areas of life beyond the automotive sector,” said Wolfgang Dürheimer, President of Bugatti. "Our lifestyle collection was a successful first step, which paved the way for our first boutique.” 

"London was our first choice when deciding on a location for the boutique. The city is a key market for the Veyron, and is also one of the most important international centers of fashion, design and art, which makes it an ideal location in which to showcase our luxury lifestyle brand. We go where our customers are." 

The store offers two fall/winter 2014 collections by Bugatti: EB - Ettore Bugatti Collection, and Bugatti - Performance Luxury Collection, as well as sporty and high-tech. In addition, a custom tailor service will be offered exclusively for Bugatti customers. 

The exterior channels the brand's classic blue, with a ten-foot aluminum arch modeled on its famed horseshoe radiator grille. Interior design touches include elements all found in the Veyron.

New boutiques are planned to open in 2015 in Tokyo, Dubai and Doha, with further stores in Paris and Milan. Bugatti also plans to open its first stores in the USA as of 2016.

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