Canada Goose new London mega-store is European flagship
The high-end outdoor apparel specialist has opened the 5,000 sq ft location at 244 Regent Street in the space that used to be Armani Exchange. It’s a strong position, not far from Oxford Circus and close to a number of other big draws on the street including & Other Stories, Asics, Coach, Michael Kors, Cos, Arket and Liberty.
It has been designed to “bring the Canada Goose story to life and features Canadian design elements, including marble quarried in British Columbia.”
In line with its regional flagship status, it offers the broadest assortment of seasonal collections and exclusive collaborations anywhere in Europe, with “visual moments throughout the space inviting consumers to engage and learn more about the company’s 60-year history.”
A selection of vintage pieces from the company’s archive are also on display and will rotate seasonally, to include the Peace Keeper Parka, which was created exclusively for Ontario Provincial Police officers who face extreme conditions in the line of duty.
As well as the design and product, the company has focused heavily on offering a luxury experience. Customers are also able to book personal shopping appointments with staff (known as “brand ambassadors”), leave purchases at the store while they shop elsewhere, and use its carry-out to car or ship-to-home service.
And underlining its heavy promotion of ’made in Canada’, it showcases Canadian artisans and craftsman, such as Jason Carter, an Aboriginal visual artist, whose soapstone-carved polar bears displayed throughout the store are a nod to the brand’s long-time relationship with Polar Bears International.
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