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Fibre2Fashion
Published
Apr 22, 2016
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Cherokee ties up with Ahold for Czech Republic market

By
Fibre2Fashion
Published
Apr 22, 2016

America’s Cherokee Global Brands, a global marketer of style-focused lifestyle brands, has announced a multi-year license agreement with Ahold Czech Republic, a division of the Netherlands-based Ahold company, to launch Cherokee-branded product in its Albert hypermarket division.


Cherokee Global Brands


The agreement includes a wide range of Cherokee family lifestyle categories including men’s, women’s and children’s clothing, essentials, footwear and accessories, Cherokee Global Brands said n a press release.

Cherokee-branded product will launch in more than 80 of Albert’s 330 stores in the Czech Republic beginning Fall 2016.

Ahold will fully leverage Cherokee Global Brands’ 360 degree capabilities platform and work seamlessly with the Company’s in-house design and marketing teams to launch Cherokee shop-in-shops within Albert stores. The launch will include family lifestyle and back-to-school campaigns, which Cherokee Global Brands will support with a fully-integrated marketing plan, including social and digital outreach and PR events that evoke the brand's iconic American family lifestyle sensibility.

Milan Hladil, commercial director of Ahold Czech Republic said: “Ahold strives to satisfy our customers’ needs by constantly improving the product ranges and services we provide. We are pleased to introduce new lines of the Cherokee brand in our Albert Stores and are looking forward to growing our non-food business together with the Cherokee brand. We are confident that the debut of the Cherokee brand in Albert Stores will be fully embraced by Czech consumers.”

“Our 360 degree platform provides Ahold with turn-key design, merchandising and implementation solutions that will ensure speed to market, in addition to immersive, engaging in-store experiences for Albert customers. We look forward to forging a successful, long-term partnership with Ahold in the Czech Republic,” said Howard Siegel, Cherokee’s President and Chief Operating Officer.

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