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Published
Mar 11, 2016
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Chloé to launch its first e-commerce site

Published
Mar 11, 2016

It is now Chloé's turn to set up its own e-commerce site, which is expected to become operational in 2016. The luxury ready-to-wear brand signed a 5-year agreement in early March for the development and worldwide management of its very first virtual store with the Yoox Net-A-Porter (YNAP) online fashion sales group. The announcement was made by YNAP in a press release, on the occasion of the publication of its annual results.


Chloé, Autumn-Winter 2016-17 - © PixelFormula


At the same time, YNAP also confirmed the launch on 23rd February of the e-commerce site for Alfred Dunhill, another brand owned by Swiss group Richemont, which YNAP has also agreed to manage for five years.

The Swiss company is regarded as one of the leaders in the luxury goods industry, and was at the forefront of the merger between its former subsidiary Net-A-Porter with Italian company Yoox, which recently gave rise to the YNAP group.

The Anglo-Italian group specialised in e-commerce also announced the renewal of its partnership with Moncler for another 5 years, until 1st January 2021, for the worldwide management of the moncler.com website.

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