CIFF takes Scandinavian fashion to Shanghai’s DFO showroom
Danish tradeshow CIFF collaborated with DFO, the largest fashion management and market development group in China and Southeast Asia, to host a space at its AW16/17 showroom in Shanghai.
Four Scandinavian brands were showcased at the biannual event, the largest of its kind during Shanghai Fashion Week. Participating labels including Birgitte Herskind, Twist & Tango, Modström and Beck Söndergaard benefitted from the private showroom’s popularity among Chinese and international buyers in the region and enjoyed a unique opportunity to gain access to this new market.
Furthering its commitment to up-and-coming designers, the event introduced this season a marketing gallery concept, allowing fresh brands to participate in the event without the investment of a full sales strategy.
CIFF and DFO plan to continue their collaboration for coming seasons, helping promote Scandinavian talent across Asia.
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