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AFP-Relaxnews
Published
Feb 9, 2015
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Circa: Eva Mendes fronts the new beauty brand

By
AFP-Relaxnews
Published
Feb 9, 2015

After taking some time out to care for her baby daughter, the Latina actress is back to work as the face and creative director of a new color cosmetics brand from the Maesa Group.

Launching at the end of the month, the low-cost, professional make-up range will go on sale at Walgreens stores across the US, as well as at walgreens.com and drugstore.com.

Items in Circa's first old Hollywood glamour-themed line are priced between $8 and $15 and are designed to work across a wide range of skin tones.

"As a Latin woman, it was important to me that we create a line of products that work for all women and is accessible without compromising quality," said Mendes.

Shoppers at Walgreens can catch a glimpse of the screen diva as she is scheduled to make some in-store appearances to launch the first Circa collection.

Circa will also cater to make-up artists, offering an online shop where they can buy products at a discounted rate.

$1 = £0.66
 

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