COS to open first U.S. store this spring
COS is planning to set foot on American soil. H&M’s high-fashion sister label has announced the opening of its first U.S store for this spring, unsurprising located in New York’s trendy SoHo area. Following the launch of H&M’s e-commerce site in August, a COS online contingent is likely to launch around the time of the American store opening.
Known for its minimal aesthetic and penchant for monochrome looks, the label was launched in 2007 in Europe before expanding in Asia in 2012.
As the H&M group’s second largest chain with 75 stores, COS has three other store openings planned - prior to that of New York – in Istanbul, Singapore and Geneva.
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