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Jan 5, 2010
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Couromoda: the best shoes in Brazil and direct contact with manufacturers and designers

Published
Jan 5, 2010

Couromoda goes far beyond its role as a major trade fair for footwear and leather goods; it is a major player in the Brazilian and Latin American footwear market, making itself felt on the global stage.



The event’s statistics are impressive: 1,100 exhibitors, 3,000 footwear and fashion accessory brands, 65,000 professional visitors (buyers from 64 countries, as well as entrepreneurs and fashion critics), 80,000 square meters of exhibition space, with sales generated during the event equivalent to 25% of Brazil’s entire annual footwear production.

For Brazilian retailers Couromoda is an absolute must. The show introduces new fashion collections at a crucial time for the retail market, just 20 days after the Christmas sales. Buyers come from all over the country because they know that at Couromoda they will find collections for all types of consumers and all climates, ranging from popular to ultra-sophisticated fashion and from summer to winter. These retailers write purchase orders with exhibitors estimated to be worth a whopping US$ 2.6 billion at every edition of the show.

For international buyers Couromoda represents a source of new inspiration. Every year, the show hosts about 3,000 foreign visitors, with all of them expressing how impressed they are by the vitality of the fair, the bustle in the aisles and at the stands, by the considerable marketing investments made by the exhibitors and by the sheer diversity and quality of Brazilian products.

Couromoda exhibitors represent a colossal 90% of all Brazil’s production of footwear, bags, accessories and sporting goods. In just four days, visitors are able to get a 360 degree view of the entire industry, taking in collections from factories from more than 20 Brazilian states and especially the major manufacturing clusters in the Sinos Valley, Franca, Jaú, Birigui and Minas Gerais.

Moreover, at Couromoda international buyers meet brand and factory owners, their export managers and their designers, thus benefitting from direct interaction with key business and fashion decision-makers – for high, strategic level discussions.

Couromoda is being held in São Paulo, recently ranked in the top ten fashion cities in the world by the Global Language Monitor, an American research group.

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