Dec 19, 2014
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Cristiano Ronaldo dresses for winter

Dec 19, 2014

It has been almost two years since Cristiano Ronaldo began turning a profit by showing off his muscles. With CR7, the Portuguese soccer player and star of Real Madrid dove straight into the fashion world with underwear produced with the Danish group JBS. 

The young brand quickly expanded its range to include long shorts and socks. And this fall, it announced the introduction of a new product that changes the brand’s positioning at the same time.

Cristiano Ronaldo and Richard Chai | Photo: CR7

CR7 now offers men's shirts, ranging from very formal models to more daring options. They are the fruit of designs by Richard Chai, a regular contributor to Marc Jacobs and Donna Karan and a 2010 winner of the CFDA award. 

For his first pieces, he has put together 9 slim fit and 9 classic fit shirts. Five Oxford shirts complement the range, with prices varying from 65 to 80 euros. 

With its new shirts collection, CR7 has now repositioned itself as a brand that offers basics, while occasionally playing with seasonal trends.

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