Crocs Inc. has just announced the appointment of Becky Gebhardt to the company’s newly created position of senior creative director. The 15-year advertising veteran will be responsible for driving concept creation for Crocs' multi-channel sales and brand strategies, as well as for the online and in-store Crocs customer experience.

Crocs

Prior to joining Crocs, Gebhardt served as vice president of creative, public relations and online experience for Avelle, Inc., a premier Internet destination featuring designer accessories.

Gebhardt has also served as vice president of creative at Land’s End, one of the world’s largest retailers of clothing for the family. At Land’s End she was responsible for driving $1.5 billion in annual sales through creative execution of campaigns.