CWF to target young women with fourth brand

By

Sarah Ahssen

Published
May 12, 2015

Children Worldwide Fashion (CWF), the high-end children's fashion and luxury licensing specialist, is putting directly-owned labels at the heart of its strategy.

En effet, après le lancement au printemps 2013 de Billieblush, destinée aux petites filles de 0 à 12 ans, de Billybandit ce printemps pour les garçons de 2 à 12 ans, et de Carrément Beau qui s’adressera aux enfants de 0 à 12 ans dès l’automne-hiver prochain, CWF s’apprête à lancer sa quatrième marque propre.

Following the spring 2013 launch of Billieblush, aimed at girls aged 0-12, Billybandit, launched this spring for boys aged 2-12, and Carrément Beau, released for this fall-winter season and aimed at children from 0-12, CWF is now about to launch its fourth directly-owned brand. 

With the new label, dubbed “Une Fille”, CWF will target an audience that is very difficult to keep loyal: young women. Une Fille, which will be launched for spring-summer 2016, will be aimed at girls aged 15-25.