Oct 29, 2010
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Derek Lam S/S 2011 exclusive at eBay

Oct 29, 2010

Designer Derek Lam will leverage eBay’s global community of more than 93 million by crowdsourcing prospective pieces to determine which are produced for the final exclusive collection to be presented during New York Fashion Week in February 2011. The final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points.

Derek Lam, eBay
Derek Lam Spring-Summer collection 2011 - Photo: Pixel Formula

“Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” said Derek Lam. Jan-Hendrik Schlottmann, chief executive officer of Derek Lam Intl. LLC said, “it’s an incredible opportunity to be able to engage with consumers around the world and to hear what shoppers actually want to buy.”

"Our global reach enables us to expand the velocity of trade in the fashion ecosystem—helping leading-edge designers, like Derek, as well as brands and retailers, market to a new audience,” said Miriam Lahage, vice president and general manager of eBay Fashion.

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