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Sep 16, 2016
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DHL Designer Marcel Ostertag returns to New York Fashion Week

Published
Sep 16, 2016

German designer Marcel Ostertag returned to New York Fashion Week and presented his spring 2017 collection themed “Air” on Tuesday, September 13. Ostertag, who received support from DHL for the show, was part of DHL’s Exported Program with IMG.


One of the 45 looks from Marcel Ostertag’s Spring/Summer 2017 collection themed “Air” which debuted at New York Fashion Week: The Shows on Sept. 13, 2016. As one of the four winners of the DHL Exported designer program, Ostertag received shipping, logistics, branding and marketing support from DHL in collaboration with IMG.


 
DHL ensured that Ostertag’s collection made it to New York City in time for the runway show and will do the same for its other Cycle Two DHL Exported Program winners Sid Nelgum, Atsushi Nakashima and Anne Sofie Madsen. Nelgum will present at London Fashion Week, Nakashima will show at Milan Fashion Week and Madsen will be at Amazon Fashion Week Tokyo.
 
The logistics company also presented Ostertag’s fall 2016 collection in February

“A big trend in fashion sales this year is direct-to-consumer,” said Greg Hewitt, CEO of DHL Express U.S. “From legendary brands to start-ups, companies are realizing that tremendous logistical and technological expertise is required, especially if you’re selling internationally to consumers. We specialize in helping companies establish their brands around the world. DHL operates the fastest and most global logistics network available, spanning 220 countries for fashion brands of any size.”
 
The logistics company partnered with IMG to launch the Exported Program in 2014. The program supports designers seeking to expand across international borders. Thus far, the Exported Program has drawn designers from 36 countries, and the winning designers have been sponsored by DHL to hold fully produced runway shows in New York, Milan, London and Tokyo.

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