Dinny Hall to open Seven Dials store
Jewellery designer Dinny Hall is to open her fourth standalone store at 61 Monmouth Street in Seven Dials, Covent Garden in London. The new boutique will open on May 31 on the increasingly busy street that is also home to fragrance specialist Miller Harris, watch brand Larson & Jennings, apothecary skincare brand Malin & Goetz plus Orla Kiley and lingerie shop Coco De Mer.
A spokesperson told Fashion Network that the new 345 sq ft store will be “a huge leap and departure from the cosy London village settings of her Hampstead, Notting Hill and Upper Street, Islington locations.”
The new store will service “working creatives” and should see a lot of passing trade from the Millennial shoppers that hall targets with her well known hoop earrings, single and mismatched studs, and stacking rings. The store will also carry directional new collections, including a new range of coloured engagement rings.
As part of the marketing for the new location, Hall will on June 10 host a ‘Feast For The Ears’ there with expert piercer Rhianna Jones from tattoo and piercing parlour Circle London. Piercings will cost £30 or will be free for shoppers spending £100 at Dinny Hall. All customers will also receive 20% off on the day.
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