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Published
Jun 16, 2010
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Dsquared² advertising campaign: Aseptic Chic

Published
Jun 16, 2010

After a period of sexy boyscout ads, the Caten twin’s ready-to-wear brand opts for a clinical image in which nudity observes and discloses the natural essence of fashion.

Chic, D Squared
Dsquared² campaign, Men's collection Autumn-Winter 2010/2011


The models are imprisoned inside crystal cabins, similar to cooling cells that preserve and emphasize the importance of each look. Use of rigid, geometric shapes, metal details, and stylized squaring serve to emphasize their intensity.

Chic, D Squared
Dsquared² campaign, Women's collection Autumn-Winter 2010/2011


Under Giovanni Bianco’s direction, the campaign images will appear in the media shortly.

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