Feb 4, 2016
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DVF names Sarah Willersdorf as Chief Marketing Officer

Feb 4, 2016

Diane von Furstenberg announced Wednesday that it has named Sarah Willersdorf as Chief Marketing Officer. Willersdorf succeeds Eran Cohen who left the company in April 2015.

Sarah Willersdorf, the CMO of DVF at her TED Talk at the TED Institute in London - Youtube

Willersdorf heads to DVF from The Boston Consulting Group where she most recently served as Partner and Managing Director. She joined the company in March 2006 as a consultant and held numerous positions during her nine-year stint with the company including Project Leader and Principal. Willersdorf is also a member of the Cosmetics Executive Women Board of Directors.

DVF Chief Executive Officer Paolo Riva told the American press that Willersdorf was hired to lead the company’s marketing division and create engaging consumer experiences.

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