DVF to open new boutiques in Dubai
Diane von Furstenberg has announced the opening of new boutiques in the United Arab Emirates at City Centre Mirdif, Festival City, City Walk and Mall of the Emirates in Dubai. The Festival City, City Walk stores will join the currently open City Centre Mirdif store in early 2016, and the Mall of Emirates store will open in March 2016.
The new boutiques will carry the DVF ready-to-wear collection and accessories including handbags, shoes, scarves, small leather goods and sunglasses. In addition, the new Dubai stores mark a significant expansion of the DVF brand in the Middle East.
“We are excited to partner with Al Tayer to open four new boutiques in Dubai. Expansion in the Middle East is a strategic priority for us,” says Paolo Riva, Chief Executive Officer of Diane von Furstenberg. “We want to inspire and wardrobe the DVF woman for every moment of her day – no matter where she is in the world.”
The global luxury lifestyle brand entered into a franchise agreement with Al Tayer Group to expand its presence in the Middle East. The brand currently has a store at the Mall of the Emirates that opened in 2010.
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