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Translated by
Nicola Mira
Published
Sep 23, 2016
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Eleventy opens two new stores

Translated by
Nicola Mira
Published
Sep 23, 2016

Eleventy is investing in Italy while it continues to expand abroad. The fashion label has opened its second mono-brand menswear store in Dornbirn (Austria), and a first store in Catania (Sicily), showcasing both the men's and women's collections.
 

Eleventy's new store in Austria


These latest two openings bring Eleventy's total to 17 mono-brand stores worldwide: 8 in Italy, 6 in Korea, 2 in Austria and 1 in France.
 
"Flying the Italian flag means investing in the country, and not simply promoting Italian style and quality abroad." This is how Marco Baldassarri described the company's objectives. Baldassari is the group's CEO and menswear Creative Director, and he founded Eleventy in 2007 together with Paolo Zuntini, the womenswear Creative Director.

The Catania store was opened in partnership with long-established retailer Claudio Miceli. It showcases the men's and women's collections in a 250 m2 store, with two shop-windows overlooking Corso Italia in the city centre.

Eleventy also boosted its presence in Austria, opening a second store in the country, in Dornbirn, partnering with retailer Sagmeister. The men's collection can by glimpsed through six large window-displays, plus another three with a lightbox background, overlooking Dornbirn's Marktplatz.


Eleventy's new store in Catania, Sicily


The new stores' interiors reflect the retail concept developed by architects' studio Parisotto+Formenton Architetti. Warm hues prevail, natural oak above all, blending harmoniously with the collections' colours. The interiors also feature brass details, a lounge area with armchairs and, like other Eleventy stores, they are decorated with custom-created paintings by Italian artist Elisabetta Vignato.
 
In 2015 the Eleventy group generated a revenue of approximately €15 million, up 23% compared to 2014. Markets outside Italy accounted for 62% of this revenue. The forecast for 2016 is to reach the €20 million mark, growing approximately 35%.

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