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Published
Apr 28, 2011
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Elizabeth Arden quarterly loss narrows

By
Reuters
Published
Apr 28, 2011

April 28 - Elizabeth Arden Inc posted a narrower quarterly loss on Thursday, helped by improved sales of cosmetics and fragrances in the United States.

Elizabeth Arden
Elizabeth Arden Radiance fragrance by Britney Spears

The company lost $3.3 million, or 12 cents per share, in the fiscal third quarter that ended March 31, compared with a loss of $3.9 million, or 14 per share, a year earlier.

Sales rose 6.6 percent to $231.1 million.

In February the maker of Prevage anti-aging creams and fragrances sold under the names of celebrities such as Britney Spears, Elizabeth Taylor and Usher forecast a loss of 5 cents to 8 cents per share on sales of $222 million to $228 million.

The company on Thursday stood by its previous earnings forecast of $1.40 to $1.50 per share for the full year, with sales up 4 to 5 percent.

Elizabeth Arden's products are marketed to a variety of shoppers, from those buying perfume at Wal-Mart to others who want the pricey Prevage line.

(Reporting by Jessica Wohl and Brad Dorfman; editing by John Wallace)

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