Jun 17, 2010
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Fendi launches 'Fan di Fendi'

Jun 17, 2010

Palazzo was the last perfume launched by Fendi three years ago. Taken off the shelves last winter, it has been replaced by a wholly new fragrance, while just as feminine, Fan di Fendi has every intention of outdoing its predecessor.

Campagne Fan di Fendi

From the initial work of Delphine Lebeau-Krowiakj, to the conception by PLI – Parfums Luxe International, and to the bottle design by Fabien Baron; led by LVMH olfactory perfume development director François Demachy, Fan di Fendi aspires to ‘liberal (…) sensual, playful and passionate women’. The perfume’s commercialisation inaugurates the new LVMH Fragrance Brands structure.

Ready for success, the launch planned for September is aiming for media shock, ‘rock ‘n ‘roll and hot’ with TV and press campaigns lasting until Christmas.

Muses Anja Rubik, Abbey Lee Kershaw and Karmen Pedaru evoke charm, with the guidance of Artistic director Fabien Baron, photographer Darius Khondji and soundtrack from the Kills .

Fan di Fendi –52 Euros for 30 ml and 90 Euros for 75 ml – In shops by September.

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