Ferrari hires former Brioni CEO Andrea Perrone
The Italian sports car manufacturer has put him in charge of all licensing and retrial activities. With the mission to strengthen Ferrari’s brand image, Andrea Perrone will bring his experience in the luxury sector, perhaps in order to move the company’s product offering more upscale.
In fact, its competitor Porsche seems to have already taken that direction, after repositioning its Porsche Design collections into a more premium segment.
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