Frame denim launches international e-tail
Premium label Frame has launched international e-commerce ahead of several store openings planned for 2017. The brand is now available to buy online in the UK, Canada, nine countries in mainland Europe, Australia, Japan, Hong Kong, South Korea and Singapore.
The fast-growing brand originally launched its e-store a year ago but with shipping to its domestic market, the US, only. The company told Fashion Network that the initial rollout outside of the US will be followed by more international markets.
The company sells both women’s and menswear from its e-store with its denim and other ready-to-wear included. It has an extensive denim fit guide plus online exclusives.
The site also highlights its campaigns, collaborations and gives behind the scenes information on the brand. And it offers an extensive denim fit guide, plus E-Commerce exclusives.
Five-year-old Frame was founded by Jens Grede and Erik Torstensson and rode a wave of celebrity and supermodel ‘off duty’ endorsement. It has since moved to product four RTW collections a year.
At the same time as it opened it e-store last year it unveiled its first store in Melrose Place, Los Angeles. Two more stores are due to open this year.
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