Franklin & Marshall sees profit up but sales down
today Apr 15, 2013
Sportswear brand Franklin & Marshall has seen sales almost double in the space of four years and continues to develop its business. The Italian company, based near to Verona, ended 2012 however with revenue of 46 million euros, down from 47 million in 2011.
According to the brand, Franklin & Marshall managed to improve profitability with net profit and EBITDA up by 15% and 24% respectively on last year. Exact figures have yet to be divulged by the company.
The company has a strong distribution strategy that focuses on a very selective multi-brand store policy that allows only one store in each zone to carry the brand’s goods, coupled with a retail network consisting of Franklin & Marshall stores and corners in big department stores.
Known for its American-style t-shirts splashed with the brand’s logo, Franklin & Marshall – created in 1999 by Andrea Pensiero and Giuseppe Ambarelli – is sold at 1600 points of sale, 98% of which are in Europe. The brand has most recently opened two corners in Madrid and Barcelona at department store El Corte Inglès.
The Middle East represents another large market for the brand. Last October saw the first Franklin & Marshall store open in Dubai, located in the Dubai Mall. Two further openings are in the pipeline: one in Abu Dhabi and another in Dubai.
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