×
Published
Sep 16, 2010
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Freddy website launched the slounge way

Published
Sep 16, 2010

34 years ago the story began with Italian Carlo Freddi manufacturing professional dance and exercise footwear. Since then aerobics, rap and street style have crossed over into the urban wardrobe and more than 3,000 sports and sports fashion stores now stock the Freddy line.

Get the Flash Player to see this player.
Switch On to Switch Off


Freddy
Freddy menswear A/W 2010
The deep-rooted concept forms part of the company’s new website just gone live “The Slounge Way”; sport and loungewear morphed. A/W 2010 is set to offer “relaxed but seductive, laid back but ready for action, comfortable but high performance”. The simple site allows you to browse, buy and blog.

The brand has various sponsorship and official supplier agreements in conjunction with the Olympiad, and reflecting its dance heritage, La Scala Theatre’s Corps de Ballet and the Royal Ballet, London.



By Rosie Hart

Copyright © 2021 FashionNetwork.com All rights reserved.