Translated by
Nicola Mira
Aug 31, 2016
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Furla: sales skyrocket in first six months of the year

Translated by
Nicola Mira
Aug 31, 2016

Furla continues to build on its record 2015 results. In the first six months of the current year, the Italian handbag label positioned in the accessible luxury segment generated a revenue of €194 million. As announced by Furla in a press release, this is equivalent to a 28% rise over the same period last year.

The Furla advertising campaign for winter 2016-17 by Mario Testino

The company, managed for a few months now by Alberto Camerlengo, stated that growth at constant exchange rates was 27%, with increases between 22% and 34% depending on the region.

Camerlengo is planning to apply for a Stock Exchange listing between 2017 and 2018. "The percentage of floating stock to go on the market could range from 25% to 35%," stated recently Giovanni Tamburi, founder of Tamburi Investment Partners, the investment company which recently reached an agreement to support Furla in this project.

In Japan, Furla's leading market (accounting for 26% of total revenue), sales grew by 30%, like in the USA. Europe, Italy excluded, also recorded excellent results (+26%), the same as Italy itself, where sales jumped up by 34%.
Sales in Asia-Pacific grew by 22%, the region now accounting for 20% of total revenue, compared to 16% last year. Worth mentioning is the significant growth in the travel retail channel, up 38%, where Furla is present with 223 stores in 52 countries.
The marketing and communications strategy implemented in the last few years, thanks to considerable investment which "will further increase in 2016", extending also to digital, seems to be bearing fruit. 
The company founded in Bologna by the Furlanetto family has also continued to gain market share by strengthening its retail sales network.
From the start of the year, nearly 10 new branded stores have been opened, notably in Nice and in a series of shopping malls: the Citic Mall in Shanghai, the Mira Mall in Hong Kong, and Gum in Moscow. Before the end of the year, Furla will also relocate in Paris, from no. 281 to 414 in rue Saint-Honoré, and in Brompton Road, London.
As of 30th June, the total number of active mono-brand stores was 425 (compared to 437 in the first six months of 2015), half of them directly operated and half in franchising. The label is also distributed via 1,200 multi-brand stores in 100 countries.


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