Giuseppe Zanotti to accelerate its development in Greater China
Italian shoemaker Giuseppe Zanotti has big ambitions for Greater China. To this end, he has formed a joint venture with its Hong Kong-based franchisee, Life Luxury. Vicini, which controls Zanotti, holds a majority stake (51 percent) in the new company called Giuseppe Zanotti Design Holding Hong Kong. The objective is evidently to accelerate the brands growth in this part of the world.
The Italian brand entered the Chinese market for the first time in 2007 following a franchise agreement with Life. Today the brand holds about 15 store fronts: four in Hong Kong; two in Macao; three in Beijing; three in Shanghai; one in Guangzhou; one in Chengdu; and finally, one in Chongqing. A store opening in Nanjing Deji is planned for May.
In 2013, Giuseppe Zanotti created Giuseppe Zanotti Asia-Pacific controlled by Vicini, where a regional office is established in Hong Kong. This office is overseeing the brand in the area.
Asia Pacific, including Greater China, but also Japan, Korea, Australia, Singapore, etc, is home to over 40 of the brand's stores from among the hundred found around the world. Its President, Wannie Suen, is on the Board of Directors of the joint venture.
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