Apr 28, 2011
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Guerlain multiplies its spa network in the United States

Apr 28, 2011

World-famous French perfume house Guerlain has entered into an exclusive license agreement with Trilogy Spa Ventures to introduce Guerlain branded-spas in luxury hotels and resorts throughout the United States. The parties are contemplating expansion outside of the United States as well.

Guerlain Spa at The Roosevelt New Orleans hotel in LA

According to Laurent Boillot, Guerlain CEO, they expect trilogy to “develop 20 Guerlain branded-spas over the course of the next five years”.

Under the terms of the license agreement, Trilogy will assume oversight of all existing Guerlain Spas in the United States and will provide counsel with respect to Guerlain spas internationally.

“My partners and I are committed to creating a transformative and uniquely Guerlain spa experience for clientele that expect the best and will accept nothing less. Trilogy is honored to be entrusted with the Guerlain legacy and privileged to bring it to life in a spa environment”, said the chairman of Trilogy David Stoup.

There are currently seven Guerlain Spas operating throughout the world, four of which are within hotel and resort properties. Guerlain’s flagship jewel is the brand’s boutique and spa, located at the iconic 68 Champs Elysees since 1939. A world leader in beauty for nearly 200 years, Guerlain creates luxury fragrances, makeup and skincare products.

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