May 21, 2015
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H&M and John Legend draw huge crowd to flagship opening

May 21, 2015

Touted as the fast-fashion retailer's biggest store in the world, at 63,000 square feet, the new flagship is 6,000 square feet larger than H&M's second-biggest location, on Fifth Avenue. It is the retailer's 13th store in the city.

The highly anticipated opening at Herald Square took place on Wednesday, at 12pm. 1,500 shoppers and music fans gathered to be the first to shop the new collection and hear multi-award winning John Legend perform. 

H&M Herald Center flagship opening - Getty Images for H&M

Other incentives from the Swedish retailer to participate in the opening included gift certificates for the first 1,000 customers, giveaways and a chance to win gift cards for customers who brought garments to be recycled in H&M's Garment Collecting program before the store opened. 

Guests who attended the event had the opportunity to be the first to view the location's custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. Other features include a special shoe department, an H&M Home Collection department, a custom-designed 35 ft. modern glass facade with LCD screen, as well as an approximately 30 ft. high atrium.

Inside the new 63,000 ft² H&M flagship Getty Images for H&M

"Herald Square is one of the most dynamic shopping destinations in the world," said Daniel Kulle, U.S. President for H&M. "It's a significant retail hub that draws millions of New Yorkers and international visitors each year."

Given H&M's overwhelming popularity and that this location's new neighbour across the street is Macy's, it is safe to assume that these numbers will only go up.

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