Dec 12, 2013
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H&M names Amber Valleta as face of Concious collections

Dec 12, 2013

For its 2014 Conscious collection, H&M has named American model Amber Valleta as the face of the campaign. Also starring in Pucci’s autumn-winter 2013-2014 campaign, nineties supermodel Amber Valleta replaces Vanessa Paradis, who fronted the collection’s campaign last year.

Amber Valleta | Source: H&M

This year, the Swedish retailer has teamed up with sustainable fashion and design think tank Ever Manifesto on the collection, and has notably added a capsule line entitled Conscious Exclusive, which features more intricate pieces.

Both collections are created from made with materials that are more sustainable, such as organic cotton, Tencel, hemp and recycled materials.

Launching on April 10th, the Conscious collection will be available across all H&M stores, while capsule collection Conscious Exclusive will be sold in just 150 stores worldwide.

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