Habitat links with Jackson & Levine for duo's first move into product
Laura Jackson and Alice Levine, of the Jackson & Levine supper club business, are to launch their debut homewares range in June in a deal with interiors retailer Habitat.
The capsule collection of table and kitchen linens debuts just after their first book, Round to Ours, is published, with Habitat likely to benefit from a burst pf publicity around the book.
They said the products have been designed to reflect their distinctive stylistic approach to their East End supper clubs.
There are few details available about the products at the moment but it is known that the line-up includes staples for dressing the dining table and kitchen, with informal, hand crafted textiles retailing from £20.
The duo worked with one of Habitat’s long-standing suppliers in India to create designs on a khadi base cloth with the linens featuring a cool, neutral base stripe and printed botanical motifs, giving a nod to the foraged herbs they use in their cooking and table decorating.
Jackson & Levine have made a major impact since they started their business hosting informal home-cooked seasonal meals in Jackson’s warehouse flat in East London in 2012. Their events have sellout fast and have included pop-ups at various quirky locations around London.
The two are also in demand as broadcasters, editorial contributors and brand collaborators, having worked with companies including Adidas and Arcadia.
And as Habitat, now under J Sainsbury ownership, works to bounce back form a bruising few years they sum up the kind of Millennial customer the chain is targeting.
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