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Published
Dec 18, 2017
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Hunkemoller wins 'Retailer of the Year' award

Published
Dec 18, 2017

Dutch lingerie chain Hunkemöller has been named ‘Retailer of the year Europe 2017-2018’. The prize has been awarded by Dutch retail consultancy Q&A, who initiated the awards concept.

Hunkemoller - Hunkemöller


For the 2017-2018 edition, Q&A surveyed consumers in ten European countries. In total, more than 1.5 million consumers wrote about 2.7 million reviews regarding their favorite shops. Retailers who ended up in first place in their particular category, in at least four of the ten participating countries, had a chance at winning the ‘Retailer of the Year’ Europe prize. Hunkemöller eventually scored a 7.95 and received a total of 28,730 votes, which resulted in the title ‘Retailer of the year Europe 2017-18’.

The Retailer of the Year awards were held for the third year in a row. In recent years, Hunkemöller has already won in the categories ‘Best Web Shop’ and ‘Cross Channel Award Europe’.

Hunkemöller currently operates 819 stores in 24 countries. The lingerie chain is currently market leader in the Netherlands, Germany, Belgium and Luxembourg. 

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