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Published
Jun 11, 2015
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Hype launches "Bollocks to Poverty" line with ActionAid

Published
Jun 11, 2015

Cool London-based streetwear brand Hype is launching a summer festival collection together with Bollocks to Poverty, charity ActionAid's youth arm.

Photo: Hype


The collection, Bollocks to Poverty x Hype, launches June 11 with a party at Hype's store in Boxpark, Shoreditch. It features three pieces - a tee, a crop top and a bandanna - with a floral print, and retails from £10. All profit from the collection will go to help those affected by the devastating earthquakes in Nepal earlier this year.

Hype’s co-founder, Liam Green, says: "We’re proud to have teamed up with Bollocks to Poverty on this festival collection. We love what they stand for and are happy to be supporting ActionAid’s amazing work in Nepal. They have already reached thousands of people and we want this collection to help them reach more.”"

Bolloks to Poverty commented: "We’ve always loved Hype’s use of bright bold colours and standout prints, which like to make a statement – just like us."

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