Iceberg targets 30% growth in 2018
Iceberg, the sportswear label owned by Italian fashion group Gilmar S.p.A., recorded a revenue of €70 million in 2017, and has set itself the ambitious target of €90 million this year, equivalent to a growth of nearly 30%.
The label presented its latest collection during the Milan Fashion Week, livening up the city with a fashion show open to the general public, as the label's Creative Director James Long sought a way to establish a more direct, contemporary kind of conversation with young people.
The collection brimmed with an energetic, colourful urban vibe, using an array of different fabrics and effects, and featured also knitwear, sneakers and tote bags. In another nod to Iceberg tradition, it also included a Mickey Mouse cartoon reference.
Iceberg's Street Fashion Show will be replicated at an event organised by the label in Dubai next April, the second stage of the tour devised by James Long to present the new collection. In September, Iceberg will launch a new fragrance in Italy and Russia. It will be produced under licence by Morris, under James Long’s creative supervision.
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