Kanye West opens pop-up store in Paris
Earlier in the year Kanye West released his seventh studio album, 'The Life of Pablo'. Besides making a musical statement, the US star decided to go the multidisciplinary route, creating a wardrobe for Pablo.
Pablo's outfits consist of tee-shirts, hoodies, sweatshirts and denim jackets, which Parisians can discover on 24th and 25th June. Kanye West announced in fact yesterday on Twitter the opening of a pop-up store at 40 rue Richelieu, in Paris' 1st arrondissement.
The rapper is a regular at fashion weeks, and this is his way of starring in the Paris one. He had already tested this pop-up formula successfully with a first shop in New York from 18th to 20th March, at 89 Wooster Street (according to US media, the store sold over $1 million worth of goods), and then in Los Angeles, at 441 N. Fairfax, on 21st and 22nd May.
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