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Published
Apr 26, 2016
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KappAhl names new Vice President Assortment & Design

Published
Apr 26, 2016

Nordic brand KappAhl announced the appointment of former & Other Stories manager Maria Segergren as new Vice President Assortment & Design, starting in September 2016.


Maria Segergren - LinkedIn


The value retailer for the family sells own-brand designs with a sustainable focus. According to a company statement, sustainability labelled fashion accounts for a quarter of the total assortment.

“I look forward to contributing in the process of developing an inspiring, clear and sustainable assortment for KappAhl's customers,” says Maria Segergren. “Creating fashion that lasts over time, that also addresses many people, is something I'm really passionate about.”

Segergren spent about 14 years at H&M Group, where she worked as Buyer, Section Head and most recently, as Global Assortment Manager.

She graduated from from Borås University in Sweden.

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