Apr 8, 2011
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Karl Lagerfeld relaunches limited edition of Diet Coke bottle

Apr 8, 2011

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Diet Coke Limited Edition Collection by Karl Lagerfeld - Behind the scenes film by Loïc Prigent

This Thursday evening in Paris, Diet Coke launched the 2nd edition of Karl Lagerfeld's especially designed bottles, which now come in 3 different formats.

The collection features three new and exclusive designs of the Diet Coke aluminium bottle. For this collection, Karl Largerfeld has taken inspiration from the new Diet Coke heroines: Bernadette, Eleanor and Irene. The stylish puppets will appear in the brand's latest TV campaign launching across Europe.

The bottles will be available individually or as a set in an exclusive Collector's Box. In Paris, they'll be available from April 11th in various supermarkets such as Carrefour, Monoprix or even at the indie Colette. Across the world, expect this special edition in Summer. Prices vary from 1 to 1.5 euros.

Karl Lagerfeld has shot the Diet Coke print and outdoor advertising campaign featuring supermodels Coco Rocha, Heidi Mount, and Jeneil Williams.

Diet Coke Limited Edition Collection by Karl Lagerfeld

by Christian Layolle

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