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Published
Mar 17, 2016
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Kering's Volcom sells Electric brand

Published
Mar 17, 2016

Volcom, part of Kering’s Sport & Lifestyle activities, on Wednesday announced that it has sold the Electric brand via a management buyout (MBO) to a group led by Eric Crane, Electric’s Chief Executive Officer.



The transaction, which is effective today, includes all the assets of Electric and the rights attached to the brand.

Electric, a Californian premium sports and lifestyle brand that sells accessories including sunglasses, goggles and watches, was acquired by Volcom in 2008

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