Kiabi expands in Middle East, plans stores in Brazil, China, India
today Apr 5, 2018
French fashion retailer Kiabi, present in 16 countries with 500 stores, has recently added a new market to the list: the United Arab Emirates. Kiabi's main growth vector is international expansion and the latest market it entered is Dubai, where it opened two stores at the end of March with the help of local partner Al Futtaim.
Al Futtaim is the franchisee which paved the way for Kiabi's arrival in the Middle East in 2015, opening a store in Saudi Arabia. In Dubai, Al Futtaim opened a first shop at the Dubai Festival City Mall and another at the Ibn-Battuta Mall. Al Futtaim said that further openings are on the cards, and that it is also working on setting up a local e-store for the brand. Kiabi's objective is to eventually become the leader in affordable family fashion in the entire Middle Eastern region.
In 2017, Kiabi recorded a revenue of €1.9 billion, up 4.6%, as the group is busy expanding outside France. After spreading across Europe, the retailer wants to go farther, strengthening its presence in the Maghreb region and targeting the opening of its first stores in the major emerging markets of Brazil, China and India this year. In 2016, 27% of Kiabi's revenue was generated outside France, but the plan for the retailer, which is celebrating its 40th anniversary this year, is to reach 50% in 2021.
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