Kit and Ace launches multiplatform hotel pop-up series
Canadian premium apparel brand Kit and Ace announced on Tuesday a collaboration with luxury hotels around the globe aimed at bringing a selection of Kit and Ace pieces to travellers.
The collaboration titled “the Carry-on”, will bring a series of pop-up shops to hotels as well as an online component which will allow visitors to access travel-friendly resources and wardrobe essentials online.
The initiative goes hand in hand with Kit and Ace’s brand motto which targets on-the-go clients with their wrinkle-resistant and temperature-regulating apparel.
“The Carry-on pop-up concept was developed knowing that travellers discover cities online well before checking into their hotel,” says JJ Wilson, Co-founder and Head of Brand at Kit and Ace, in a news statement. “We wanted to create a multi-platform experience that offered the same content online and offline where people could shop travel essentials and explore cities around the world at the same time.”
The Carry-on will take place next month in San Francisco at Hotel Zetta, April 1 to the 3; in Los Angeles at Palihouse West Hollywood, April 8 to the 13; in Melbourne at Art Series, The Olsen, April 11 to the 17; in London at Mondrian London, April 13 to the 20; in Sydney at The Old Clare Hotel, April 20 to the 26; and in New York at Refinery Hotel, April 28 to May 30.
Kit and Ace is a Vancouver-based retailer that designs and develops technical apparel, lifestyle products and accessories for both men and women. The company has nearly 60 locations across North America, Australia, the United Kingdom and Japan.
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