Jan 15, 2018
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Koovs creative chief Bready steps down

Jan 15, 2018

E-tailer Koovs said Monday that its chief creative officer Robert Bready is leaving the firm and also that Nina Amin of KPMG is joining it as a non-executive director.


The London-based company targets the Indian youth market and other global markets. It offers western-style fashion of the kind that UK firms such as Boohoo, Quiz and Missguided have turned into a major fashion success story.

The company said director and CCO Bready has stepped down and is leaving after having “been instrumental in the development of Koovs’ product design and merchandising operations.”

The departure was clearly planned well in advance with the firm adding that Bready “has more recently supported in transitioning these functions, bringing on board Samantha Chilton and Lauren Pool.”

Chilton, who has 25 years of experience with brands such as Primark, Arcadia and River Island, joined last year to lead the design team. Pool, who is head of creative, has over nine years' experience in “creating high-end campaigns and building the profile for e-commerce brands such as Little Mistress, Girls on Film and Paper Dolls.”

Meanwhile Nina Amin will be a non-executive director and chairman of the audit committee, starting next month. She is currently head of Asian markets at KPMG UK and was awarded an MBE in 2013 for services to the Asian business community. Significantly, she also sits on the board of TiE London, a non-profit group supporting entrepreneurs.

Her advice around entrepreneurial businesses will be important for Koovs as the still-young company continues to be lossmaking, despite overall sales rising.

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