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AFP-Relaxnews
Published
Feb 29, 2016
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L'Oréal Paris the official sponsor of Paris Fashion Week

By
AFP-Relaxnews
Published
Feb 29, 2016

The French beauty brand is the official sponsor of Paris Fashion Week, taking place March 1 to 9, with the collaboration taking on several forms.


A team of L'Oréal hairstylists and make-up artists will be backstage at 10 run runway shows.

"Associating itself with the fashion world is a veritable commitment on the brand's part," said Cyril Chapuy, President of L'Oréal Paris. "It is a commitment to helping young talents, young designers."

L'Oréal Paris, which has had a long line of top models as brand ambassadors, among them Laetitia Casta, Doutzen Kroes, Natasha Poly and Irina Shayk, has also worked with the biggest hairstylists and make-up artists.

"We are constantly inspired by the world of fashion - in make-up, hairstyles and hair colour," said the President of L'Oréal. "Our brand has always been very fashion-oriented, which is why it's only natural to try to reinforce it by becoming an official partner of Paris Fashion Week," he added.
 

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