May 18, 2015
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Le Bon Marché’s Galerie Imaginaire Homme gets California twist

May 18, 2015

Until June 30, Le Bon Marché’s menswear space will embody a Californian spirit. The Parisian Left Bank department store has launched its concept for Galerie Imaginaire with the theme "West Coast Club".

The Triumph motorcycle that Nixon is exhibiting in Le Bon Marché’s Galerie Imaginaire - Instagram Le Bon Marché

Numerous American or California-inspired brands now have the opportunity to show off in the Galerie. Nixon, for example, has put together a temporary space called "Alive in California", in which it showcases a Triumph Scrambler 865 CC motorcycle customized by Spirit of Seventies. The watch brand also displays its surf-style accessories and watches, including its first smartwatch, the UltraRide.

Surfing is clearly at the heart of the Galerie Ephémère, with photos by the American photographer Gray Malin that inspired a capsule collection by the footwear brand Sperry Top-Sider. Skateroom, meanwhile, reimagines works by Warhol and Basquiat on skateboards.

The Galerie Imaginaire’s West Coast Club at le Bon Marché in Paris - Instagram Le Bon Marché

The French team behind the brand Wait, meanwhile, displays its Paris Plage Surf Club hoodies and t-shirts designed especially for Le Bon Marché. As a bonus, the space has gotten a musical touch thanks to the collective Lola James Harper, which offers a selection of folk LPs, fruit juices and sweets. Men’s accessories brand Cinnabar and colorful sandals and fragrances by the brand Moses round off the summer selection.

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