Levi's and Undercover to celebrate the Levi's Trucker Jacket 50th anniversary
Levi’s announced this week a new collaboration with Undercover in celebration of the 50th anniversary of the Levi’s Trucker Jacket.
Jun Takahashi of Undercover created 3 custom versions of the Levi’s Trucker Jacket each inspired by music and culture. The custom jackets will launch at a special pop up at The Park-Ing Ginza in Tokyo on December 1, which will remain through December 11.
Undercover has an ongoing collaboration with Nike, Nike x Undercover Gyakusou, which first launched in 2010, and in 2012, launched UU, a one-year collaborative project with Uniqlo. The Japanese brand also partnered with the likes of Supreme, Madstore and Beats by Dre among others.
Levi’s is also no stranger to partnerships having produced collaborations with Supreme as well, Pendleton, Canada Goose, Billy Reid, Brooks Brothers, Filson and the NFL. The California-based company also plans to launch a connected jacket with Google in 2017, which will give the wearer details about their commute.
The Levi’s x Undercover pop up will be at The Park-Ing Ginza in the Sony Building in Tokyo.
Copyright © 2021 FashionNetwork.com All rights reserved.